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UMortgage Unveils Q1 Goals, Priorities, & Deliverables

Published: January 5, 2023

UMortgage Unveils Q1 Goals, Priorities, & Deliverables

Following a massive year of growth capped by big-name additions in the month of December, UMortgage signaled its intent to continue to grow and develop its innovative platform after announcing its new Q1 Goals, Priorities, and Deliverables to kick off 2023. Each of these goals aims to fuel the continued growth of the UMortgage platform and aligns with its vision to create life-changing opportunities through homeownership.

UMortgage's 2023 Q1 Goals

#GetBetterEveryDay

Since UMortgage was founded in 2020, it has been committed to the evergreen resolution to Get Better Every Day. While every goal listed in this blog falls under the umbrella of individual and collective development, a high level of Report Up engagement will provide direct avenues for the company to continue to grow through transparent feedback and thoughtful solutions.

#CreateStrongCommunities

UMortgage is always looking to invest in the best and brightest stars of the mortgage lending industry. The goal to reach 500 total Loan Originators by the end of Q1 stays consistent with UMortgage’s commitment to continue to grow while also forecasting month-over-month business.

Concurrently, a growing roster of LOs will theoretically increase the number of communities that UMortgage is able to impact. Together with that goal is a goal of 1,000 total homeowners served, which directly feeds into UMortgage’s vision to create life-changing opportunities through homeownership.

#RelationshipsNotTransactions

UMortgage and its team of LOs have built their businesses by prioritizing Relationships, Not Transactions in their local communities. Onboarding new LOs can help reach those communities but retaining its team of loan originators through strong relationships and support ensures that the platform continues to maintain those communities across the nation.

To properly measure the impact our LOs make in their communities, UMortgage has also set benchmarks for total credit pulls and total loans locked in the quarter. Credit pulls are a leading indicator that allows UMortgage to predict the potential volume of locks across the following 30 days and total loans locked helps monitor progress on the evergreen goal of increased loan origination volume.

#ExperienceIsEverything

For UMortgage, Experience is Everything. This includes the client experience, realtor experience, and even the loan originator experience. The smoothest possible loan process is one of the aspects that makes UMortgage stand out against its competitors, making the goals under the #ExperienceIsEverything umbrella paramount to the success of the organization.

Faster cycle times are one of the most noticeable ways to foster a greater client experience. As UMortgage improves its operational processes, it has set the goal to maintain a 12-day cycle time from App Complete to CTC by the end of Q1. The measure of a better client experience can be seen directly with a high Net Promoter Score (NPS).

UMortgage has maintained a best-in-class NPS above 90 since Q2 of 2022 and will aim to maintain a score above 93 in Q1 of 2023. To ensure that the LO experience remains the best in the industry, UMortgage has created a LO-specific NPS survey and will aim to achieve a score above 90 for the quarter.

#OwnTheMoment

To continue to promote accountability and improve every day, UMortgage prioritizes the ability to Own the Moment. Credit pull-to-funded pull-through and lock-to-funded pull-through metrics measure UMortgage’s operational efficiency and will help improve these processes throughout the quarter.

Additionally, a lower active loan escalation rate will allow the organization to identify the types and frequencies of escalations received week-over-week. These evaluations will help identify real-time coaching opportunities which may shed more light on Report Up & peer-to-peer themes.

Finally, to keep the company accountable in achieving these goals that have been set, UMortgage will aim to accomplish 90% of the deliverable commitments completed during the prior quarter. This is a metric that reflects how well UMortgage was able to forecast projects that impacted the business, allocate the right resources towards these goals, and stay committed and focused on the delivery of these goals.

At the Executive Leadership level, it’s crucial that the company continues to spend the right time, money, and resources on projects that will continue to help UMortgage grow and develop into the best mortgage platform for loan originators, real estate agents, and borrowers.

If you’d like to learn more about the UMortgage platform and its big plans for 2023, sign up for the weekly UMortgage Discovery Call which occurs every Thursday at 2pm EDT.

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NewsSeptember 3, 2024

Joe Cicali, Chief Strategy Officer, Earns 2024 HousingWire Vanguard Honor

UMortgage is proud to announce that Joe Cicali, Chief Strategy Officer, has been named one of this year’s 2024 HousingWire Vanguard awardees. This prestigious recognition honors the top c-suite leaders in the housing industry who are shaping the future of homeownership through innovative strategies and unwavering commitment. Since joining UMortgage, Joe has been a driving force behind our mission to revolutionize the homebuying experience. His forward-thinking approach to mortgage operations and technology integration has empowered our Loan Originators and Operations team to deliver unmatched service, build stronger relationships with clients, and streamline our pipeline of referral business. "It's a huge honor to be named one of this year's HousingWire Vanguard award winners alongside so many great mortgage industry leaders," said Joe. "At UMortgage, we're setting a new standard for the homebuying experience. To get us there, we’re implementing new tech features that will help our Loan Originators and Operations team members gain deeper insights into our client's unique needs that will help us build stronger relationships and streamline our referral pipeline." Joe’s leadership has been pivotal to maintaining the exponential rate of growth seen at UMortgage in 2024. In Q2, UMortgage set a new quarterly record with 2,010 units closed and $704 million in volume after setting company records for monthly volume and units in consecutive months in April and May. UMortgage's commitment to innovation has set it apart as one of the fastest-growing companies in America. In August, UMortgage ranked #88 on the Inc 5000 list of America's fastest-growing private companies. The list also noted UMortgage as the 3rd-fastest-growing company in Pennsylvania, 4th-fastest-growing in the Philadelphia-Camden-Wilmington region, and 11th-fastest-growing company in the finance sector. These milestones underscore the power of Joe’s vision and the dedication of our entire team to excellence. At UMortgage, we’re not just meeting industry standards; we’re redefining them. Our focus on innovation and client-centric solutions is setting a new benchmark for the mortgage industry, and we’re excited to continue leading the way. Joe joins a growing list of UMortgage leaders recognized by HousingWire this year. Mike Farah, Director of Sales Operations, was named a 2024 HousingWire Insider and Kyle Koller, Branch Manager, earned a 2024 HousingWire Rising Stars honor. As we continue to expand and evolve, UMortgage is looking for passionate professionals to join our team and help us transform the homebuying experience for our clients. If you’re ready to be part of an industry-leading company that’s changing the way that people purchase a home, visit umortgage.com/careers to explore exciting opportunities as a Loan Originator or Operations team member.

NewsAugust 19, 2024

Joe Cicali Named UMortgage Chief Strategy Officer

PHILADELPHIA, PA., August 19, 2024 — UMortgage announced today that Joe Cicali has been named its Chief Strategy Officer. With more than 20 years of experience driving process-driven results for companies in the mortgage and finance industries, Cicali will lead further innovations at UMortgage that help streamline day-to-day tasks to free up bandwidth and manage the increased demand expected in the housing market later this year. With an already innovative tech stack, Cicali will continue to advance UMortgage’s systems ahead of the modern age by integrating artificial intelligence into its software. The use of AI at UMortgage will eliminate repetitive tasks for team members, remove factors of human error, and allow team members to focus on their relationships to create a stronger client experience. “Anthony Casa and I have worked closely together throughout our careers and it’s a privilege to work together again to help make UMortgage the best mortgage company in America,” stated Cicali. “The UMortgage platform is already built to succeed in any market conditions, but I’m excited to use my skillset to advance our tech stack to allow our team members to thrive while they focus on building relationships with the buyers and agents they work with.” Cicali and Casa first connected professionally in 2016 when Cicali joined Casa’s brokerage, Garden State Home Loans, as its Chief Information Officer. Noticing the use of fully manual and paper-based processes, Cicali modernized Garden State through digitalization and the use of automations to eliminate time-consuming data input and human error. The fruits of these new processes earned Cicali a promotion to Executive Vice President. Cicali’s work modernizing the origination processes at Garden State made him a natural fit to serve as CEO of ARIVE—an online all-in-one mortgage origination software that Casa designed to modernize the mortgage process—upon its foundation in 2018. After two years as CEO of ARIVE and a major role leading the sale of the company, Cicali returned to Garden State Home Loans to assume the role of Chief Strategy Officer. As Garden State CSO, Cicali led the local brokerage through the refinance boom of 2020 and 2021. Through implementing a data-driven approach to its sales strategy and using an advanced tech stack to utilize automations that improve brokers’ operational efficiencies, Cicali led Garden State Home Loans to produce an average of 600 loans per month with a small force of just 50 team members. Assuming his role as UMortgage CSO, Cicali will implement similar back-end automations and process improvements to help the platform’s brokers scale their production and allow its operations team members to manage a larger pipeline of loans without increased exertion. These improvements aim to help free UMortgage Loan Originators and Processors from mundane desk work to focus more on the relationships that create a less transactional borrower experience. UMortgage is growing at an unprecedented pace. The innovative platform just smashed its company record for quarterly production and is poised to close out the year with over $3 Billion in funded volume. The platform is on pace for another year of record growth; download our Experience the Difference packet for an overview of the business-boosting benefits that loan officers nationwide can unlock at UMortgage. About UMortgage UMortgage is a national mortgage platform on a mission to create life-changing opportunities through homeownership. With Loan Originators licensed from coast to coast, an expansive suite of lenders to shop from, and a quick, clear, & communicative homebuying process, UMortgage is ushering in a modern mortgage experience catered to all homebuyers.

NewsAugust 13, 2024

UMortgage Ranks #88 on 2024 Inc 5000

PHILADELPHIA, PA., August 13, 2024 — Inc. has announced that UMortgage is ranked the 3rd fastest-growing private company in Pennsylvania on the 2024 Inc. 5000. This list recognizes the most successful independent and entrepreneurial businesses in the U.S. economy in the last 4 years. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. In addition to ranking #4 for revenue growth in Pennsylvania, UMortgage also ranked #4 in the Philadelphia-Camden-Wilmington region, #11 for revenue growth in financial services, and #88 overall. “It’s an honor to be named alongside our country’s leading companies on the Inc. 5000,” stated Anthony Casa, UMortgage President & CEO. “We’ve grown rapidly in a shrinking market and this award truly exemplifies the hard work, team-first mentality, and leadership that have helped us scale exponentially.” UMortgage’s growth can be directly attributed to its unique relationship-driven approach to the mortgage and homebuying process. With Loan Originators licensed in 48 states from coast to coast, UMortgage offers an experience that puts their individual financial needs at the forefront to provide an affordable personalized home loan that enables them to achieve financial freedom for decades. In 2023, it celebrated its third consecutive year with more than 100% year-over-year growth in funded units and loan volume. Its loan volume growth has directly correlated to revenue growth with a 3,636% increase in yearly revenue from 2020 to 2023. This year, UMortgage tallied two record funding months in April and May as well as a record-breaking quarter with more than $700 million in loan volume in Q2. It is currently on pace for yet another record-breaking year with more than $3 billion in projected 2024 loan volume. Its growth in 2024 can be tied to strategic additions to its executive leadership team. Patton Gade, National Director of Military Lending and Scotsman Guide #1 VA Originator, Andrew Chavez, National Director of Sales Development, and Jimmy Hobson, National Sales Leader, have collaborated to provide comprehensive daily coaching opportunities to UMortgage LOs that help them better serve their clients with greater knowledge and innovative sales strategies. In 2024, UMortgage executives have been honored for their excellence in driving the platform forward with numerous recognitions from industry-leading publications. Casa was recognized for his excellence as President & CEO as he was awarded a spot on the 2024 Titan 100 and a 2024 Inman Best of Finance award. Corie Meredith, VP of Marketing, was named a 2024 MPA Elite Woman, Mike Farah, Director of Sales Operations, was honored as a 2024 HousingWire Insiders awardee, and Kyle Koller, Branch Manager, earned a 2024 HousingWire Rising Stars honor. UMortgage is actively blazing a trail within the mortgage industry to offer homebuyers fast, friendly, and flexible home loan solutions. Its innovative tech stack and competitive lender portfolio ensure that homebuyers and agents receive the most affordable mortgage rate possible from an experienced mortgage broker in their community. “As we look ahead to the second half of 2024 and beyond, UMortgage is developing and rolling out AI enhancements that will streamline our sales processes and enable our LOs to connect with more prospective clients,” continued Casa. “We’ve laid a solid foundation to scale through a shrinking market and now that rates are trending lower, our best years are still ahead.” If you’d like to learn more about how you can make a positive impact on your community as a UMortgage Loan Originator, stay up to date with all company updates by following UMortgage on LinkedIn. About UMortgage UMortgage is a national mortgage lender on a mission to create life-changing opportunities through homeownership. With Loan Officers licensed from coast to coast, an expansive suite of mortgage lenders to shop from, and a quick, clear, & communicative homebuying process, UMortgage is ushering in a modern mortgage experience catered to all homebuyers.